The story of the Veldeman Group started in 1954 when a rope and cord merchant had a meeting with the shop assistant of a furniture store in Runkst, a district of Hasselt.
The two decided to pool their forces – quite literally. With the cord they tied the steel springs used by the furniture maker in the seats of upholstered armchairs together to make a mattress core.
This they carefully finished off with a comfortable top layer and base and a decorative edge. The first Velda mattress had been produced.
Valère Veldeman, a rope and cord merchant, was now a trader in mattresses. An initial modest production workshop was set up behind the store.
Valère Veldeman continued to build and develop the company into a group that now has almost 400 employees and is regarded as one of the largest and most expansive industrial manufacturers in the mattresses and beds sector.
In 1989 Valère Veldeman handed over the management of the family company to his son Marc. This changeover soon led to the introduction of innovative sleeping concepts, brand diversification for specific target groups and internationalisation of both sales and production.
1954 Establishment of Velda Mattresses in Runkst / Hasselt
1957 Move to Genk-Bokrijk: Start-up of Suites division
1966 Move to Oudsbergen
1988 Establishment of first French plant in Autun
1989 Splitting of Velda Suites / Velda Mattresses
1990 Establishment of second French plant in Confolens
1994 Acquisition of Schreurs Oudsbergen cabinet makers, now DLV International
1998 Establishment of Velda UK, trading company in the UK
2004 Establishment of Velda Confort S.L., trading company in Spain
2007 Setting up of the Premium Brands division
2007 Extension of Autun to incorporate logistics centre / specialisation of French plants
2010 Acquisition of TAZO’ in Eyrein, France
2013 Establishment of BOVELLI SP – Joint Venture in Poland